The Orchid Chief
Beauty and community meet at Westerlay Orchids
“One of our core values is community,” Overgaag says. “We donate to just about everything local.”
Written by Jennifer Blaise Kramer
Photographs by Sara Prince
It seems there’s not a benefit, a gala, or an auction in Santa Barbara County that doesn’t have an orchid at its center. And the mastermind behind those appearances is Toine Overgaag, president of WESTERLAY ORCHIDS, who took over the family flower business from his parents and is upping not only its acreage and output but also its philanthropy, which has always been at its heart.
“One of our core values is community,” Overgaag says. “We donate to just about everything local,” which includes the Council on Alcoholism and Drug Abuse’s Amethyst Ball, Dream Foundation’s Flower Empower, and the Santa Barbara Breast Cancer Center. One element of their commitment to the community is an annual fundraiser where every dollar from a week of retail sales directly supports the Carpinteria Education Foundation’s arts and STEM programs. “It’s hyperlocal—a dollar goes so much further at these schools,” he says.
Always looking to make an impact, Overgaag ensured that orchids were popping up everywhere during the pandemic, when supermarkets were scaling back or cutting floral offerings entirely. He launched the “100,000 Orchid Challenge,” in which his team donated flowers to hospitals across California, sending trucks filled with 8,000 orchids each for health care workers to take home. Another initiative led to deliveries for neighbors and friends, lifting spirits when people really needed that blooming surprise.
Varieties blooming in the greenhouse.
“There’s a relational aspect to orchids,” says Overgaag. “People feel responsible to take care of them and then share their story.” In fact, he’s heard so many moving orchid tales—about how a grieving person tended to a loved one’s plant or how an orchid led friends to reconnect—that he used it in the company tagline: Every Orchid Has a Story. “You realize you’re in the connection business, not the flower business,” he says. “It’s a privilege to step in and help locally.” 3504 Via Real, Carpinteria, 805-684-5400 ext. 120, westerlay.com
