Red Carpet Style
Written by Jennifer Blaise Kramer | Photographty by Danielle Honea
Leanna Drammer spent much of her career in the celebrity fashion world, creating red-carpet and runway events in Los Angeles and New York. “I had every job in fashion known to man,” she says, having produced shows for houses including Chanel, Ferragamo, Hermès, and Michael Kors. But the burnout became real, as did the pull to return to her native Santa Ynez Valley. “Last year I did 17 fashion shows in four days, and I told my husband, ‘I quit,’” Drammer says. With the Auberge resort opening up in Los Olivos, she acted fast and nabbed a prime retail spot to debut LOU LOS OLIVOS. “We have so much relaxed casual here, there was a need for elevated fashion,” she says. LOU is stocked with ba&sh, A.L.C., Le Superbe, and Louis Verdad, along with handbags, fragrance, and jewelry. It’s Drammer’s first boutique, and she hopes it’s her last. “I want to be here for the rest of my life,” she says. While she’ll still make quick trips to New York and Paris, she adds, “I want to be going to the shows, not producing them.” 2938 San Marcos Ave., Unit 103, Los Olivos, 805-693-2913, loulosolivos.com
