Head to Toe
House of Hackney’s Hollyhocks wallpaper sets the playful tone inside Brass Tack.
A pair of trailblazing shopping destinations are ushering in a stylish new era on Santa Ynez’s historic Sagunto Street
Written by Anna Ferguson-Sparks | Photography by Sara Prince
SANTA YNEZ GENERAL, the shop that ignited its namesake town’s retail boom, opened its stylish doors in 2019. The boutique’s original location now showcases lifestyle and home goods in a slightly refreshed space, while a second Santa Ynez location opened in 2021 and focuses on apparel. It currently features several new lines for fall including Etro, Rosie Assoulin, and Nili Lotan. Founded by Pearson and Spencer Turnbull—a fashion industry veteran and an accomplished attorney, respectively—both tastemakers with an eye for destination-worthy shopping, Santa Ynez General has continued to broaden its Santa Ynez Valley-rooted reach. Summer 2022 brought a pop-up shop to Montecito’s Upper Village, and when The Inn at Mattei’s Tavern, Auberge Resorts Collection, opens this winter in Los Olivos, the eagerly anticipated luxe property will include a Santa Ynez General outpost. 3558 Sagunto St., Santa Ynez, 805-691-9947, santaynezgeneral.com.
A stone’s throw away on Sagunto Street, BRASS TACK mingles cheeky, couture glam with Santa Ynez’s Victorian, cowgirl grit. Opened in March 2022, the bright boutique’s motto, “If Georgia O’Keeffe and Dolly Parton crashed Fashion Week,” is reflected in the stylings and stock, all housed in a 120-year-old building. Owner Melissa Kanarek, a couture upholsterer and seamstress by trade, once inhabited and worked in global urban centers but she’s now a Santa Ynez Valley resident, specializing in pieces with a strong sense of story, much like her own. Kanarek founded her retail concept in Laguna Beach but relocated her store after settling in the Valley with her husband on the couple’s homestead, Ranchy McRanch (see page 114). This fall, the women’s boutique and hat bar will welcome Kanarek’s Born in the Barn line, designed and sewn in her barn, featuring dead-stock, limited-edition runs created by Kanarek’s fevered imagination. 3553 Sagunto St., Santa Ynez, 949-351-8748, brasstackstudio.com.
