Featuring
The Best of Summertime on the American Riviera, SB Blackbooks
Health & Beauty, Outdoors & Staycations
Important Dates of Note
Advertising Space Close/Art Due: May 3, 2024 On Sale: June 4, 2024
A PILLAR OF THE COMMUNITY SINCE 1975
Santa Barbara Magazine
California remains the largest and most affluent luxury market in the United States, ranking as one of the greatest economies in the world.
Santa Barbara Magazine is the region’s premier luxury lifestyle magazine, showcasing all this beautiful coastal community has to offer since 1975 — from style and culture, to food and wine, arts, travel, wellness, and more. Recipient of the Maggie Award for Best City and Metropolitan Magazine by Western Publication Association, we are the quintessential coffee table publication, beloved here and beyond!
About our Readers
Average HHI: $500,000
Female 80% / Male 20%
Median home value: $2.5 million
More than 80% keep the magazine for 3+ months
ART, HOME & DESIGN
Nearly 100% of our readers spend significantly on art, home and design each year. 70% of our readers have built or renovated their own home. And 60% of our readers spend significantly on home improvements every year, with 90% spending significantly every two years.
FOOD, WINE + TRAVEL
Over 90% of our readers are interested in food and wine. Nearly 95% of our readers plan to travel in California this year. 65% of our readers plan to travel internationally in the next year or so. And 80% of our readers are interested in travel.
FASHION, BEAUTY + WELLNESS
Fashion, beauty and wellness are a few of our top spending categories. And, 90% of our readers plan to spend on jewelry and watches this year, with 30% spending over $1,000 and 10% spending over $10,000.