In Elaine's Lane
Photography by Mark Champion | Styled by Alison Edmond | Written by Degen Pener
Elaine Irwin first visited Santa Barbara in the 1990s. This was back in the day, the superstar model recalls, “when we did these long photo shoots. I stayed here for about three weeks, and since then, I’ve always had a great place in my heart for Santa Barbara.” That was also in the era when models—as opposed to celebrities—still regularly graced the cover of Vogue magazine. In 1989 and 1990, Irwin garnered three solo covers, her first one shot by the legendary Irving Penn, proclaiming the then-19-year-old Pennsylvania-born beauty “All-American!” Within three years, the 5’11” model, who went on to become the face of Almay and Ralph Lauren, married singer John Mellencamp and moved to the heartland, living in Bloomington, Indiana, for more than a decade and a half.
Today, she’s a Californian through and through. “I’m the biggest fan of California,” says Irwin, who lives in Venice with her husband of seven years, media entrepreneur Jay Penske (owner of Variety, WWD, and Rolling Stone) and their 6-year-old daughter. “The quality of life is so good,” she says, adding, “I do not miss scraping ice from my windows—just to think of it makes me shudder.”
Among her favorite places to visit is Santa Barbara. “It’s such a beautiful town,” says Irwin, who recently celebrated Mother’s Day with her mother and her daughter at the Rosewood Miramar Beach. Her daughter loves exploring the children’s science discovery center MOXI, visiting the zoo, and walking on the pier. “Santa Barbara is just far enough away from Los Angeles that you feel you’ve really gotten away.”
Her local friend circle includes jewelry designer Sheryl Lowe, who recently shot Irwin for a fall ad for her collection. Why she chose her for her Santa Barbara-based line? “Elaine is the epitome of a timeless beauty in every way. She is a role-model mother, wife, and friend,” Lowe says. Her biggest focus is striking the right balance as a mother. Taking a break from social media since last December has helped immensely. “I have so much more time with my day. It’s very liberating,” says Irwin, who has two sons from her first marriage—25-year-old Hud Mellencamp lives in L.A. and works for a video technology company; 24-year-old Speck just graduated from the Rhode Island School of Design. Meanwhile, her daughter just graduated from kindergarten. “I had no idea how much fun it would be to have a girl,” says Irwin. “It’s good to have things that you do outside of your home, and it’s good to have a lot of investment in how you raise your kids. I’m really trying to spend time and enjoy my little one. I love that part of my life.” •