Heidi Merrick’s Style Essentials

Posted online: February 2014


Carpinteria native HEIDI MERRICK knows a thing or two about living the beach life. Daughter of surfboard legend Al Merrick, Heidi’s energetic—even buoyant—spirit and signature collections are clearly influenced by her childhood days by the sea. Ocean blues and nautical stripes mixed with punches of bright oranges, pinks, and bohemian prints layer her spring/ summer offerings. “I think my whole collection fits Santa Barbara,” says the 38-year-old. “This is where I go in my mind when I’m being aspirational.”

Designer Heidi Merrick in her colorful element.

Merrick frolics on Padaro Beach.

Eat at ARIGATO SUSHI, 805-965-6074, arigatosantabarbara.com. / PADDLEBOARD the length of Carpinteria. / Hike ROMERO CANYON, santabarbarahikes.com. / LOTUSLAND, 805-969-9990, lotusland.org, for inspiration. I’m super into gardening right now. / Picnic at the CARPINTERIA BLUFFS, carpinteriabluffs.org.


CLOCKWISE: Jade top, $125, Marina bottom, $150; Sahara pillow, $185; Swell dress, $466; (on Merrick) Drake tee $125, Marrakech pant, $310. OPPOSITE: Cove dress, $448.

How did growing up in S.B. affect or inspire your designs?
A beautiful lifestyle is the best fashion, and Santa Barbara has it in spades. Women here are some of the best in the world at being elegant and understated. Have you met my mom?

Color palette that best describes you? I’d love to say the colors of the seaside, but
I think people would describe me as colorful. That’s why I only
use white and neutrals to decorate. I try not to clash with
my surroundings.

Your perfect S.B. weekend? Friday: Afternoon sunset and champagne at the beach. Saturday: A walk from Jelly Bowl to Rincon with my dear friend Amber O’Neill. Beach all day with friends and family—with medium waves so all generations can surf. Late-afternoon bike ride. (Sometimes my daughter naps in her bike seat; it’s adorable.) Dinner with the beach crew at my mom’s. Sunday: My brother’s church, Reality, 805-684-5247, realitysb.com, then hiking the Franklin Trail.


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